Your job is tough: You have to highlight your product’s best features without appearing to sell it. That’s a hard job for any marketer, but it’s even harder when you are marketing to developers. They’re real skeptics of marketing, so you can go very wrong – even when you’re doing what you think is right.

Devada been working with developers and learning what makes them tick for more than 20 years. During that time, we’ve learned some valuable lessons for what NOT to do in your developer marketing campaigns. In this ebook, we’ve highlighted what we believe are the top seven tips for getting it right.