There are many benefits of gifting for a marketing campaign. Whether you are looking to bring attention to your brand and onboard prospects, or you are months into negotiations and looking to seal the deal, a well-placed, well-timed gift can be the difference between a sale and another missed opportunity.

You know you want to start using gifts as part of your marketing strategy, but it can be intimidating trying to figure out where to start. In this guide, you’ll learn a few ways to do it superbly